Authentic Self

I listened to a business leader today talk about branding yourself. She said branding is about authenticity. Everything you say, do, write, the way you dress, walk, and drive must reflect your authentic self. With everything you do you are giving the public a message about who you are, what you offer, and what you believe in. Before you can tell this to the world, she says, you must know it yourself.

For this reason, she says, you must invest in your personal growth on a consistent basis and understand that there is a larger plan to all your daily interactions. You must remain positive and make your goals non-negotiable. That’s what I’m doing with this period of abstinence: investing in myself and making sure I know who I am before I give it to someone else.

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